Tesla Launches Budget Model 3 in Europe Amid Sales Slump and Political Backlash
Tesla introduces a stripped-down Model 3 priced at €37,970 in Germany, targeting cost-conscious European buyers with 300+ miles of range. The move follows BYD outselling Tesla in Europe for the first time this spring—a warning sign for the EV pioneer as Chinese rivals gain ground.
Elon Musk’s polarizing political alliances compound Tesla’s challenges. His advisory role in the TRUMP administration’s 'Doge' efficiency initiative and subsequent tax policy clashes have alienated some EU customers, further pressuring sales.